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Affiliate Marketing

Affiliate Marketing
  • Price £497.00
  • Level Introduction
  • Duration 2 day(s)
All major credit cards accepted

Description

A well-managed affiliate programme can play a key role in marketing strategies and can offer double-digit increases in sales. However- affiliate marketing using one website to drive traffic to another is frequently overlooked by advertisers because although the principles are straight forward putting them into practice can present challenges. This course will outline the strategies, techniques and tricks to achieve an effective level of contribution and offer tips on refining your existing affiliate programme.

Prerequisites

Client or agency staff that liaise with affiliate networks or deal direct with affiliates. It will also benefit anyone familiar with the principles and practice of affiliate marketing who runs, or is planning, an affiliate programme.

Assumed Knowledge

No pre-requisites

Skills

You will acquire the technical knowledge to review your existing affiliate marketing programme with the aim of increasing leads or sales. You will also learn how to select appropriate affiliate partners and software and maximise the contribution from your super-affiliates.

Course Content

You will gain a practical understanding of all aspects of affiliate marketing from defining a strategy and setting realistic business objectives to selecting and working with an affiliate programme manager and tracking online marketing activities. You will also learn how to review tools, partners and results, for maximum impact, and the best affiliate incentives through a list of the top 10 do’s and don’ts.

This in-depth course will cover the following topics:

  • planning your affiliate programme
  • how to audit an existing affiliate programme
  • reviewing your toolkit
  • reviewing your partners and their results
  • setting realistic objectives

Defining affiliate marketing strategy:

  • integrating affiliate marketing strategy with search engine marketing strategy
  • setting the right affiliate reward levels
  • alternative approaches to rewarding affiliates (by sale, rejected lead, for example)

Working with an affiliate programme manager:

  • selecting an affiliate programme manager (affiliate network)
  • questions to ask when selecting an affiliate programme manager
  • benefits and disadvantages of working with more than one network

Managing competition with affiliates:

  • competing for position in sponsored search listings
  • trademark issues in search engine marketing
  • monitoring affiliate practices and results
  • working with affiliates

Summary:

  • The top 10 ‘dos’ of affiliate marketing
  • The top 10 ’don’ts’ of affiliate marketing

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