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Developing a PR strategy

Developing a PR strategy
  • Price £497.00
  • Level Introduction
  • Duration 1 day(s)
All major credit cards accepted

Description

Many organisations only use public relations in a tactical manner; a press release about a new product here, a branch opening party there…

This course looks at how public relations can really deliver value for money by making a significant strategic contribution to an organisation’s objectives. Developing that strategy and integrating it with the organisation’s business plan, obtaining the buy-in of senior management and looking at what resources are needed to make the strategy work are all examined in this interesting and exciting course.

Prerequisites

  • Senior in-house PR managers or directors or people about to take on this role
  • PR consultancy account directors or people stepping up into that role
  • Senior managers who have a line-management responsibility for PR but not necessarily a ‘hands-on day-to-day’ role.

Assumed Knowledge

A keen interest in PR

Skills

How to set devise and set up a PR Strategy

Course Content

*The big picture – the contribution of PR to your organisation’s business plan

  • Creating a strategy, including finding the big idea
  • Influencing the people who count
  • Tactical delivery of the strategy
  • Setting priorities and re-evaluating them
  • Includes individual work on developing a strategy for your organisation

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