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SEO 201: HotShot

SEO 201: HotShot
  • Price £395.00
  • Level Advanced
  • Duration 1 day(s)
All major credit cards accepted

Description

Successful completion of this course will enable you to:

  • Use advanced keyword selection systems for organic search
  • Determine Web site technical issues hindering organic search rankings
  • Perform an SEO diagnostic audit or site review
  • Evaluate and correct Web site structure and develop site maps
  • And more

Prerequisites

Marketing professionals, web site owners and developers, small business owners

Assumed Knowledge

You will have taken the Academy Class SEO 101 Rookie class or have equivalent knowledge

Skills

Advanced SEO Techniques

Course Content

Advanced SEO Course

*major focus is on off-site SEO.
*on-site SEO recap only – a basic recap
*Client must come with pre-prepared list of 10 keywords.
*Keywords must be long tailed and not extremely generic/competitive such as ‘plumber’ or ‘web designer’. More like ‘web designer php expert’ or ‘driving instructor for disabled people’ – i.e. try to niche the keyword rather than go for mass market & broad terms.

*client must also pre-purchase a domain name in order to setup a central blog.
*Client MUST point nameservers to my server at least 72 hours before the course in order for blogging platform to be installed (hosting is free of charge, we will not charge extra).

Keyword Research – based on supplied keywords

*Market Samurai
*Google Tools
*Analysis of results

Onsite

*Go through Rank Checker & Website Auditor software – will show SEO elements of website
*Compare to top 10 ranking sites for top keywords
*Show Alexa info
*Sitemap submission
*Analysise reports & results

Offsite

*Create new accounts on 10+ web 2.0 sites & populate with content.
*Submit LInks to 15+ link directories
*create 10 social bookmarking accounts
*Blog Creation & syndication
*RSS feed pings

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