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Social Media Bootcamp

Social Media Bootcamp
  • Price £997.00
  • Duration 5 day(s)
All major credit cards accepted

Description

A 5-day training course aimed at providing you with the tools and resources to command today’s latest digital strategies effectively and profitably. Perfect for Corporate marketing managers and directors, business-to-business or business-to-consumer marketers, advertising agency professionals, SME Owners and Management serious about using Social Media to attract new business.
Our Social Media training courses in multiple cities: London, Glasgow, Manchester, and onsite wherever you are in the UK and Europe. Our instructors are chosen on the basis of their capability to deliver industry-related expertise and a wealth of knowledge to give you a rich experience in Social Media tools and practices.
This Training provides you high quality Social Media marketing training and ensures that it is a pleasure for you to attend and learn with us. We also offer you free of charge retake of the sessions, within 6 months of your first day of training, if there’s something you forget or just need refreshing. Thats the Love Social Media “Guarantee of Learning”.
All classes at Love Social Media Training begin at 9.30 in the morning and continue till 4.30pm. Lunch and refreshments included in the price. Enrol now in one of the best Social Media training courses!

Prerequisites

  • Corporate marketing managers and directors responsible for charting the course for the next generation of marketing in their organization
  • Business-to-Business marketers seeking to develop a community with their clients and leverage Social Media to grow their vertical market share.
  • Business-to-Consumer marketers seeking a competitive edge by understanding and mobilizing their customer base on the Internet through Social Media vehicles.
  • Advertising agency professionals responsible for bringing the latest marketing solutions to bear on their clients’ marketing challenges
  • SME Owners and Management who are serious about using Social Media to attract new business as well as keeping in

Skills

  • How to determine which Social Media channels will best fit your audience and objectives
  • What metrics are important and how to measure Social Media in your organization
  • How to put together a Social Media strategy and tactical plan to put Social Media to work immediately
  • How organizations have successfully used Social Media and what you can apply from their successes
  • Where Social Media fits in the consumer purchase process and how you can leverage it for brand feedback
  • A thorough and practical understanding of all aspects of Social Media,
  • An integrated presence on Twitter, Facebook, Linkedin, Youtube and other relevant Social Media networks,
  • Published your own blog to develop your Social Media presence,
  • Integrated these Social Media networks within your existing web site,
  • Tools in place to measure results of your Social Media efforts.
  • Created a draft Social Media strategy including your positioning and Social Media keywords
  • Set up your online listening station to listen to influencers, clients, competitors etc.
  • Done a Makeover of your Linkedin personal profile
  • Set up the key elements of your Facebook, Linkedin, Twitter, Google+ pages
  • Set up Hootsuite channels to broadcast your updates
  • Selected the relevant tools for content curation
  • Created a basic Social Media measurement dashboard
  • 3 months post training support with a 30 minute call to help you with your campaigns
  • 12 months access to our learning library of Social Media training videos

Course Content

Social Media objectives and strategy

  • Social Media 101 – a quick overview of the leading Social Media networks
  • Develop a Social Media strategy for your business
  • Integrate Social Media into your current communication plans
  • Guidance on the codes of ethics and methods of online engagement
  • Understand the legal constrictions of engaging in Social Media activity
  • Resourcing your Social Media activity effectively

Social Media listening

  • Obtain a picture of your current web presence, brand preference and online reputation
  • How to listen online to your competitors, your clients and other stakeholders
  • How to listen to online conversation within your industry to stay on top of the trends
  • Where to listen: forums, blogs, Social Media networks, mainstream media, comment sections, message boards and consumer review sites.
  • How to find your top 10 of most influential bloggers across your market and how to engage with them

Optimising your Social Media profile

  • Selecting the social networks that are relevant to your business
  • Maximising the effectiveness of your profile pages (personal and business) on your various social networks
  • Techniques for optimising your personal and business profile for best results
  • Guidance on how to grow your community networks of friends, followers, contacts

Blogging

  • Creating your business blog: your first step to Social Media success
  • Overview of blogging platforms and which one to use under which circumstances
  • Setting up your business blog, establish a network, develop your content calendar and manage and moderate comments
  • What to do before you launch your blog to maximise the SEO of your blog
  • Writing your first blog post – tips and tricks
  • Launching your new business blog – when, where, how

Spreading your viral content

  • Promoting your blog posts to engage readership and to drive traffic to your web site
  • Connecting your blog with other networks like linkedin, facebook and twitter
  • How to use bookmarking sites (Delicious, Stumbleupon) to widen the reach of your blog
  • How to use micro-blogging sites like Tumblr to widen your blog distribution
  • Re-purposing your blog posts to increase virality of your blog content
  • How to use email as a notification tool for new blog updates

Video/Photo/Presentation sharing

  • Understanding the power of sharing video/photo and presentations in Social Media
  • Overview of the leading video/photo and presentation sharing sites
  • Video production: How to creatively produce your own B2B online video content
  • Branded channels: Creating and customising a branded channel on YouTube
  • Photo galleries: How to creatively produce your own B2B photo galleries and share them on flickr and Photobucket
  • How to use Slideshare to support your blogging strategy and share other content

Your first Social Media campaign

  • The key elements of a successful Social Media campaign
  • Compelling multimedia: Integrating branded video, apps and other interactive content to supercharge your Social Media
  • Social Media advertising: Detailed guidance on all paid-for advertising options available on LinkedIn, Facebook, Youtube and other relevant Social Media networks
  • Events: Promotion of corporate events, industry seminars and briefings via LinkedIn, Facebook, Twitter
  • How to run successful B2B blogger events and blog in tandem with traditional media events

Social Media Measurement

  • Traffic management: Using Google analytics to track web traffic and page views
  • Search performance: How to measure impact in search engines
  • How to compare relative levels of blog influence and measure the success of your own corporate blogging
  • Tracking the effectiveness of Twitter campaigns – from measuring click-throughs and Twitter influence to the success of your own Twitter page
  • Video metrics: What makes a great video campaign and how to track campaigns across numerous video sharing sites
  • Facebook Insights: How to track the effectiveness of your branded Facebook page

Focus

  • Drafting your positioning statement and associated keywords
  • Testing your keywords on competitiveness and SEO value
  • Setting initial Social Media objectives for your Social Media strategy

Listen

  • Finding your top 5 bloggers using Google Blog search
  • Identifying your target market and analysing their Social Media presences
  • Finding key trends in your market place using Google Trends and Google Insights
  • Setting up your online listening station capturing your keywords, key bloggers and news sites

Integration

  • Makeover of your personal LinkedIn profile
  • Setting up your company profile pages in LinkedIn, Twitter, Facebook, Google+, Pinterest
  • Setting up the key elements of your company blog on WordPress
  • Setting up your company video channel on YouTube and creating playlists of your own videos and/or videos you would like to share with your followers

Reaching Out

  • Registering your blog at Google and Bing Web masters
  • Setting up Hoot suite to plan your Social Media posts across multiple channels
  • Setting up a process for content curation with tools like Bufferapp and Paper.li
  • Repurposing your blog posts as PDF on ezinearticles, as PPT on Slideshare and as podcast on Podomatic
  • Planning your first event through Social Media via Meet up, Facebook, twitter etc.

Track

  • Measuring your online reputation through HubSpot and Klout and setting a benchmark for future reference
  • Setting up your company Social Media reporting system
  • Analysing your existing presence on Facebook, LinkedIn and twitter

Post Training

  • As part of your package you will also receive 3 × 30 minute phone calls with one of our Social Media consultants to help evaluate how you are doing with your own Social Media campaigns and to answer any questions you may have about Social Media.
  • Finally you will also receive 12 months access to our Social Media learning library of training videos to help you learn even more about the tools of Social Media marketing

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