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Build a Small Business Website 101 Aberdeen

Build a Small Business Website 101
  • Price £697.00
  • Level Introduction
All major credit cards accepted

Description

Build a Small Business Website 101 – essential skills for creating and maintaining a site for your own business. Use an image editor to create, enhance and optimise images for your site, and learn how to implement and manage a powerful Content Management System in your company, with a solution that will scale up as your business grows. Our industry-qualified trainers use plain English with tried-and-tested exercises and demonstrations to give you all the information you need to get started quickly.

The course uses Adobe Photoshop as an image-editing suite but most of the techniques can be translated to other editing softwares. The CMS used is WordPress – the platform on which some of the world’s most successful sites are built – but will also discuss other solutions. WordPress sites can be implemented really quickly, with a relatively shallow learniong curve at the outset but they can be scaled up to provide larger solutions, including e-commerce options and social platforms (although these will require a developer). If you need to get a site set up on next-to-no-budget, can’t afford to employ a designer but have the willingness to learn and the tools to get started then this course is for you!
Once you’re up and running you’ll be in control of your site – it will be much easier to maintain, update and enhance with special functionality.

Our industry-qualified trainers use plain English with tried-and-tested exercises and demonstrations to give you all the information you need to get started quickly.

Prerequisites

This class is geared for anyone and everyone, no experience with computer graphics or coding is required! Even if you are a web designer who is unfamiliar with WordPress, this is the first step to learning it so you understand how to make posts, pages, etc

Assumed Knowledge

Beginners are welcome to attend this course as we will assume little in terms of prior knowledge but you should be comfortable working with Mac or Windows computers and have a reasonable aptitude for digital media.
We’ll give you some HTML and CSS along the way but if you’ve had a chance to explore the basics of web design before you’ll find the course easier to follow.

Skills

How to build a website from scratch

The course will use a locally-hosted WordPress environment as well as a live hosted blog for exercises which will form a reference work. All of the training will be in a real-world context and you will produce a working site, providing enough experience for you to develop your own solution for your company. .

Course Content

Day 1

• What is a CMS?
• Popular (and free) CMS
• Domains
• Hosting options
• Using a free hosted WordPress site
• Creating a Database and Users
• Installing your CMS
• Creating config files
• Security and key generation
• Theming your site
• About Posts and Pages
• Adding Content
• Managing Content
SEO optimisation
• Customisation
• Security

Day 2

• Images 101
• Resizing
• Cropping
• Brightness and Contrast
• Hue and Saturation
• Selective Adjustment
• Layers
• Compositing
• Understanding File Types
• Optimising

Day 3

FTP
• Client Software
• Dreamweaver – the all-in-one solution
• Uploading theme images
• Managing updates
• Project session

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Find your local training centre

AddressRiverside House
Riverside Drive
Aberdeen
AB11 7LH
Phone01423 790107